近年来随着数字新媒体技术的发展，越来越多的年轻人喜欢潮流、猎奇、视觉冲击感强的事物。快餐式阅读充斥着人们的生活，让人们很难静下心去欣赏传统文化的美。在这样的大环境下，豫剧作为中华优秀传统文化的重要组成部分无疑受到了严重冲击，导致豫剧的受众范围逐渐缩小，豫剧所带来的文化效应也大打折扣。但随着我国对传统文化的保护支持力度逐年加强，豫剧也因此迎来了春天。早在“十三五”规划期间，国家就把豫剧文化列为重点保护对象，加之河南本土对豫剧的大力宣传，让豫剧的传承发展再次提上日程。插画作为新型传播载体，深受年轻人的喜爱。运用插画的表现手法将豫剧的经典题材进行创新绘制，并转化为大众所喜闻乐见的艺术表现形式，对豫剧的传承发展起到了积极的推动作用。

本文着重以豫剧《穆桂英挂帅》创新插画设计为研究内容，对豫剧题材与插画设计结合的关系研究、豫剧题材在插画设计的解构以及创新策略方面的内容进行了阐述。首先，通过实地调研、问卷调查的形式归纳整理出各个年龄段人群对豫剧文化的了解程度，梳理出豫剧用于插画设计的艺术特征和视觉表现形式，并分别从构图、色彩、图形、线条等方面与插画设计的表现形式方面进行了分析。通过对插画设计的理论分析，为豫剧在插画设计中的表现提供有力支撑；其次，对《穆桂英挂帅》的发展现状以及作品呈现形式做了全方位分析，针对其存在的问题提供了创新策略的方案，以便在插画创作的过程中避免再次出现上述问题，更好地起到创新推动作用；最后，运用插画设计的语言在信息可视化海报、IP形象设计以及Mental Canvas软件中进行创新实践，打破传统单调、枯燥的传播形式，为豫剧的推广提供新思路。

插画设计的创作形式让《穆桂英挂帅》重新出现在大众面前，用插画设计的设计语言和逻辑，以《穆桂英挂帅》背后的历史价值和文化价值为依托进行创新设计，有力地推动了豫剧的创造性转化和创新性发展。通过新型的传播形式扩大豫剧的受众范围，使年轻群体可以广泛参与起来，感受传统文化的美，为传统文化的传承与发展提供新的研究思路和创新发展方向。

In recent years, with the development of digital new media technology, more and more young people prefer trendy, novel, and visually impactful things. Fast food reading reflects the prevalence of people's lives, making it difficult for people to calm down and appreciate the beauty of traditional culture. In such an environment, Yu Opera, as an important component of excellent traditional Chinese culture, has undoubtedly been severely impacted, leading to a gradual narrowing of its audience and a significant reduction in the cultural effects it brings. But with the increasing protection and support for traditional culture in our country year by year, Yu Opera has also ushered in spring. As early as the 13th Five Year Plan period, the country listed the culture of Yu Opera as a key protected object. In addition, the strong promotion of Yu Opera in Henan Province has once again put the inheritance and development of Yu Opera on the agenda. Illustration, as a new type of communication medium, is deeply loved by young people. The use of illustration techniques to creatively depict the classic themes of Yu Opera and transform them into a popular form of artistic expression has played a positive role in promoting the inheritance and development of Yu Opera.

This article focuses on the innovative illustration design of the Yu Opera "Mu Guiying Takes Command", and describes the relationship between the theme of Yu Opera and the combination of illustration design, the deconstruction of Yu Opera theme in illustration design, and innovative strategies. Firstly, the artistic characteristics and visual expression forms of Yu Opera were sorted out, and the expression forms of illustration design were analyzed from the aspects of composition, color, graphics, lines, etc. Provide strong support for the performance of Yu Opera in illustration design through theoretical analysis in illustration design; Secondly, a comprehensive analysis was conducted on the current development status and presentation forms of "Mu Guiying in Chief", and innovative strategies and solutions were provided to address its existing problems, in order to avoid the above-mentioned problems in the process of illustration creation and better promote innovation. Summarize and organize the level of understanding of Yu Opera culture among different age groups through field research and questionnaire surveys, providing direction for subsequent creation; Finally, using the language of illustration design to innovate and practice in information visualization posters, IP image design, and three-dimensional illustration design, breaking the traditional monotonous and boring form of dissemination, providing new ideas for the promotion of Yu Opera, and striving to verify the rationality of the combination theory of "Mu Guiying Takes Command" and illustration design through the language of illustration design.

The creative form of illustration design has brought "Mu Guiying Takes Command" to the public with a new perspective. Using the design language and logic of illustration design, innovative design is based on the historical and cultural value behind "Mu Guiying Takes Command", which effectively promotes the creative transformation and development of Yu Opera. Expanding the audience of Yu Opera through new forms of dissemination allows young people to participate widely and experience the beauty of traditional culture, providing new research ideas and innovative development directions for the inheritance and development of traditional culture.

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